Is your digital marketing strategy really helping you hit your targets?

The answer to that question depends on how well you are tracking the performance of all of your marketing activity, and if you are happy with the overall results.

Lots of businesses do not have a great set of sales KPIs – those pesky targets and numbers which show you how well you are doing at driving business performance, and which give you an early warning system – either of the need to try harder, change direction, or add more resources to the operations side to deal with an increase in demand. And without these targets, it becomes harder to evaluate how well any of your marketing strands are performing – we tend to look at the problem globally.

Ecommerce, Training, Digital MarketingBill StockJune 4, 2021Marketing, Sales, KPI, Performance, Targets

Are you thinking about how easy it is for people to consume your websites content ?

So I’m approaching the end of another week of working in partnership with Snook Digital.

We, with luck, will have two customer websites going live next week which is in itself very exciting. But what’s more interesting is the difference in style and format that the two clients have adopted; and how that is influenced by the potential consumers of the websites content.

Back in the day the directors at Be Astute were responsible for running a large work based learning provider; how people learn and consume information is very much in the Be Astute DNA.

So here’s something to contemplate on a Friday. How appropriate is your website for your target market ?

Training, Recruitment, EducationBill StockMarch 4, 2021blog, learning, website, sales, education

Can a business consultant help you run your business?

The logic goes that it becomes easier to recruit great franchisees during a recession. Economic and labour market turmoil draws people out of stable employment and into thinking self-employment might be an improvement. But just because there are lots of people out there looking to purchase a franchise or franchises does not mean that any of these people will make amazing additions to your business.

So, how can you make your franchise recruitment strategy a success?

Would you like to know more?

Find out what we think by reading our business transformation articles.