Maximising franchisee success
If franchising is the business of selling and servicing franchisees then the first and most important priority is to make your franchisees successful. I know this is common sense, but just how many franchise companies really live up to this? There are three main components:If franchising is the business of selling and servicing franchisees then the first and most important priority is to make your franchisees successful. I know this is common sense, but just how many franchise companies really live up to this? There are three main components:
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Avoid becoming the next 3AAA
The implosion of 3AAA continues to shake our industry, with investigations by FE Week adding fuel to the fire. From experience, I know that rapid expansion in a college or an ITP can put enormous pressure on a company and its systems
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Improve the quality and quantity of your learners
The December dip in learner numbers is nearly upon us, and at this time of year our thoughts turn to how we can fill profiles before the end of the year. Normally this is a cue for all sorts of innovate thinking about marketing campaigns – what can we stick our branding on this year that might drum up interest in our existing or lapsed employer base and get them fired up to send their learners in our direction? While these tricks make us feel great in December as we struggle over our starts target, how many of these learners become Early Leavers in the New Year? Too many for comfort.
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