Recruitment can look very scary to you from when you first look into the box.
There will also be many who will warn you away from even opening the lid. However, unlike the evil spirits that Pandora unwittingly unleashed, this box can unleash the potential to hire staff you need to massively transform your business. You’ve probably heard from many that employing staff as just asking for more problems. However, with the right skills and tools, they could create your heaven.
Read MoreThe great beauty of writing these blogs is it gives you the opportunity to read a whole load of background material to support the ideas you are trying to put across.
I’ve been using the elephant eating scenario for a while now but I had no idea I was quoting Archbishop Desmond Tutu.
I just though it was a random expression that someone thought up for a seminar one day.
Anyway; to quote Archbishop Desmond Tutu.
“there is only one way to eat an elephant: a bite at a time”
It does make more sense when you know where the quote comes from.
Read MoreThe answer to that question depends on how well you are tracking the performance of all of your marketing activity, and if you are happy with the overall results.
Lots of businesses do not have a great set of sales KPIs – those pesky targets and numbers which show you how well you are doing at driving business performance, and which give you an early warning system – either of the need to try harder, change direction, or add more resources to the operations side to deal with an increase in demand. And without these targets, it becomes harder to evaluate how well any of your marketing strands are performing – we tend to look at the problem globally.
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